Peoples’ consumption habits and lifestyles are changing.
Technological innovations such as the internet, ways of working and increased availability of leisure time are all driving this.
Two decades ago, relatively few people knew about the internet, but today it has rapidly grown to become an essential part of work and life in all of the developed world and increasingly so in the developing world too. One area of major change is in the way that people are shopping; an ever-growing proportion of sales activity is taking place over the internet. The ease of this new way of shopping linked to ever improving internet access makes it a certainty that internet based sales transactions will continue to grow.
